Discrimination Discrimination And Discrimination

Discrimination is an action or practice that excludes disadvantages or merely differentiates between individuals on the basis of some ascribed or perceived trait. Discrimination can be caused by stereotyping and prejudice. Stereotyping is a widely fixed and oversimplified image or idea of a particular type of person. Prejudice is a preconceived opinion that is not based on a reason or an actual experience. Some groups that are more likely to be discriminated against are; women, ethnic minorities, disabled individuals, individuals with mental illnesses and those in low social classes. There are different types of discrimination to include; direct, indirect, individual and societal discrimination. Direct discrimination occurs when someone is treated less favourably than another person because of a protected characteristic. This type is usually obvious, for example, a female candidate with the best qualifications and experience does not get an interview, but a male candidate with fewer qualifications does. In comparison, indirect discrimination is less obvious, sometimes a policy or rule seems fair because it applies to everyone equally, however, it can be seen that some people are being treated unfairly. An example of this is, when an employer has a policy of not allowing any staff to work part-time, people with children or family responsibilities could be at a disadvantage. Individual discrimination refers to the discrimination against one person by another. People can actShow MoreRelatedDiscrimination : Discrimination And Discrimination1161 Words   |  5 Pages Discrimination in U.S.A Introduction This term is utilized to highlight the contrast in treatment between individuals from diverse groups when one group is purposefully treated†¦ 1. Gender Discrimination †¢ Although gender discrimination has decreased a lot as compared to past but still the situation is far from ideal†¦ †¢ Several institutions are reluctant to give important and commanding posts to women†¦ †¢ Gender discrimination is also evident in social life of America†¦ 2. Religious DiscriminationRead MoreDiscrimination : Discrimination And Discrimination1169 Words   |  5 PagesII 10/5/2017 Discrimination Of People in the Workplace Does Discrimination still exist in the work environment? You bet. This paper focuses on discrimination laws that help women and men, who are treated differently because of their sexuality, race, religion and gender identity. Federal and State laws forbid discrimination against race, religion, sexual orientation, sex, and gender identity even though it still happens to many people. (Employment Law Handbook. (n.d.).) Discrimination Laws OrganizationsRead MoreDiscrimination : Discrimination And Discrimination1626 Words   |  7 PagesDiscrimination is the concept of treating someone unfairly due to a specific prejudice you have toward them, as stated by Pincus (2006) on distinguishing the two â€Å"prejudice is what people think and discrimination is what people do†[1] thus to discriminate a child would be to act upon your feeling toward them. Within practice this could be shown through singling out a child due to their race, religion, disability and/or gender etc., such behaviours are not condoned nor allowed within the educationRead MoreDiscrimination : Discrimination And Discrimination1513 Words   |  7 PagesDiscrimination In today s lesson, you will be learning about discrimination. First off, you have 30 seconds to think of any reasons why discrimination may occur: Write your answers the text box below: Discrimination: Occurs when a person is subject to unfair treatment, based upon a characteristic that is considered to be abnormal, in association with certain individuals or groups, lifestyle choices, or a personal circumstance that is not desired in the workplace. What laws cover non-discriminationRead MoreDiscrimination : Discrimination And Discrimination1788 Words   |  8 PagesDiscrimination has played a role in humanity from the beginnings of human existence to the modern societies of today. Every individual has experienced an act of discrimination at some point; yet, most questions surrounding this fundamental human flaw remain unanswered. One belief that has overwhelming support is the fact that discrimination can lead to significant negative effects. These effects mediate how an individual is able or unable to deal with discrimination. Thus, the discussion of discriminationRead MoreDiscrimination, Discrimination And Discrimination Essay2406 Words   |  10 PagesUnfortunately, discrimination has been occurring in America for hundreds of years. Evidence proves this when the European settlers began colonizing America and making the Native American people their slaves. It didn’t stop there, discrimination and racism was even more apparent when the Jim Crow Laws were passed. The Jim Crow Laws enforced segregation between the whites and the African Americans. For years, the unlucky Americans of all races, colors, and sexual orientation have endured discrimination at someRead MoreDiscrimination : Discrimination And Discrimination821 Words   |  4 Pages Discrimination is typically defined as the practice of treating a person differently from other people or groups of people. In terms of economics, discrimination occurs when people with similar economic characteristics, experience different economic outcomes due to their race, sex or other noneconomic attributes. For instance, a black worker whose skills and experience is identical to those of a white worker but receives a much lower wage is a victim of discrimination. A country will not be operatingRead MoreDiscrimination : Discrimination And Discrimination Essay1260 Words   |  6 PagesDiscrimination is an ongoing issue that many individuals experienc e daily. It affects a numerous amount of diverse beings in a multitude of circumstances and locations. One’s race is not the only presiding factor in being victim to discrimination, often times it can be an individual’s gender, sexual orientation, religious beliefs, personal values, and cultural background. Discrimination is not just about being discriminated against but sometimes it can be an unintentional maltreatment of one differentRead MoreDiscrimination : Discrimination And Discrimination Essay1142 Words   |  5 Pagesis referred to as discrimination. Discrimination can be based on many different characteristics age, gender, weight, ethnicity, religion, or even politics. For example, prejudice and discrimination based on race is called racism. Oftentimes, gender prejudice or discrimination is referred to as sexism. Discrimination is often the outcome of prejudice pre-formed negative judgment or attitude. Prejudice leads people to view certain individuals or gro ups as inferior. Discrimination refers to the arbitraryRead MoreWorkplace Discrimination : Discrimination And Discrimination1588 Words   |  7 Pagestreat others with prejudice because of particular features they possess. Unfortunately, prejudice and discrimination occur even in places which, by definition, should be free of all personal prejudices – specifically, in offices and other business surroundings. This tragedy is called workplace discrimination; not every unfair behavior at work, however, can be assessed as discrimination. Discrimination in the workplace happens when an employee experiences unfair treatment due to their race, gender, age Discrimination Discrimination And Discrimination Discrimination is the concept of treating someone unfairly due to a specific prejudice you have toward them, as stated by Pincus (2006) on distinguishing the two â€Å"prejudice is what people think and discrimination is what people do†[1] thus to discriminate a child would be to act upon your feeling toward them. Within practice this could be shown through singling out a child due to their race, religion, disability and/or gender etc., such behaviours are not condoned nor allowed within the education sector or the law. One of the largest groups discriminated against within this area are ethnic minorities (racism), in particular black children. Children are likely to face discrimination in comparison to adults because of their dependence and trust in adults. This is a major concern within the vocation area of children and young people as one of the most significant attributes of the sector is to maintain and provide a safe and welcoming environment whilst creating a trustworthy bond with each child/young person. Within British society there is the constant inevitability from racism throughout British history that can lead us to what are thought of as traditional viewpoints toward black people. Although nowadays, there are particular laws and enforcements in place such as The Equality Act (2010) which came into place through combining the already existing pieces of legislation: Sex Discrimination Act (1975), Race Relations Act (1976) and Disability Discrimination Act (1995) asShow MoreRelatedDiscrimination : Discrimination And Discrimination1161 Words   |  5 PagesDiscrimination in U.S.A Introduction This term is utilized to highlight the contrast in treatment between individuals from diverse groups when one group is purposefully treated†¦ 1. Gender Discrimination †¢ Although gender discrimination has decreased a lot as compared to past but still the situation is far from ideal†¦ †¢ Several institutions are reluctant to give important and commanding posts to women†¦ †¢ Gender discrimination is also evident in social life of America†¦ 2. Religious DiscriminationRead MoreDiscrimination : Discrimination And Discrimination1169 Words   |  5 PagesII 10/5/2017 Discrimination Of People in the Workplace Does Discrimination still exist in the work environment? You bet. This paper focuses on discrimination laws that help women and men, who are treated differently because of their sexuality, race, religion and gender identity. Federal and State laws forbid discrimination against race, religion, sexual orientation, sex, and gender identity even though it still happens to many people. (Employment Law Handbook. (n.d.).) Discrimination Laws OrganizationsRead MoreDiscrimination : Discrimination And Discrimination1513 Words   |  7 PagesDiscrimination In today s lesson, you will be learning about discrimination. First off, you have 30 seconds to think of any reasons why discrimination may occur: Write your answers the text box below: Discrimination: Occurs when a person is subject to unfair treatment, based upon a characteristic that is considered to be abnormal, in association with certain individuals or groups, lifestyle choices, or a personal circumstance that is not desired in the workplace. What laws cover non-discriminationRead MoreDiscrimination : Discrimination And Discrimination1788 Words   |  8 PagesDiscrimination has played a role in humanity from the beginnings of human existence to the modern societies of today. Every individual has experienced an act of discrimination at some point; yet, most questions surrounding this fundamental human flaw remain unanswered. One belief that has overwhelming support is the fact that discrimination can lead to significant negative effects. These effects mediate how an individual is able or unable to deal with discrimination. Thus, the discussion of discriminationRead MoreDiscrimination, Discrimination And Discrimination Essay2406 Words   |  10 PagesUnfortunately, discrimination has been occurring in America for hundreds of years. Evidence proves this when the European settlers began colonizing America and making the Native American people their slaves. It didn’t stop there, discrimination and racism was even more apparent when the Jim Crow Laws were passed. The Jim Crow Laws enforced segregation between the whites and the African Americans. For years, the unlucky Americans of all races, colors, and sexual orientation have endured discrimination at someRead MoreDiscrimination : Discrimination And Discrimination947 Words   |  4 Pages Discrimination is an action or practice that excludes disadvantages or merely differentiates between individuals on the basis of some ascribed or perceived trait. Discrimination can be caused by stereotyping and prejudice. Stereotyping is a widely fixed and oversimplified image or idea of a particular type of person. Prejudice is a preconceived opinion that is not based on a reason or an actual experience. Some groups that are more likely to be discriminated against are; women, ethnic minoritiesRead MoreDiscrimination : Discrimination And Discrimination821 Words   |  4 Pages Discrimination is typically defined as the practice of treating a person differently from other people or groups of people. In terms of economics, discrimination occurs when people with similar economic characteristics, experience different economic outcomes due to their race, sex or other noneconomic attributes. For instance, a black worker whose skills and experience is identical to those of a white worker but receives a much lower wage is a victim of discrimination. A country will not be operatingRead MoreDiscrimination : Discrimination And Discrimination Essay1260 Words   |  6 PagesDiscrimination is an ongoing issue that many individuals experience daily. It affects a numerous amount of diverse beings in a multitude of circumstances and locations. One’s race is not the only presiding factor in being victim to discrimination, often times it can be an individual’s gender, sexual orientation, religious beliefs, personal values, and cultural background. Discrimination is not just about being discriminated against but sometimes it can be an unintentional maltreatment of one differentRead MoreDiscrimination : Discrimination And Discrimination Essay1142 Words   |  5 Pagesis referred to as discrimination. Discrimination can be based on many different characteristics age, gender, weight, ethnicity, religion, or even politics. For example, prejudice and discrimination ba sed on race is called racism. Oftentimes, gender prejudice or discrimination is referred to as sexism. Discrimination is often the outcome of prejudice pre-formed negative judgment or attitude. Prejudice leads people to view certain individuals or groups as inferior. Discrimination refers to the arbitraryRead MoreWorkplace Discrimination : Discrimination And Discrimination1588 Words   |  7 Pagestreat others with prejudice because of particular features they possess. Unfortunately, prejudice and discrimination occur even in places which, by definition, should be free of all personal prejudices – specifically, in offices and other business surroundings. This tragedy is called workplace discrimination; not every unfair behavior at work, however, can be assessed as discrimination. Discrimination in the workplace happens when an employee experiences unfair treatment due to their race, gender, age Discrimination Discrimination And Discrimination Discrimination has played a role in humanity from the beginnings of human existence to the modern societies of today. Every individual has experienced an act of discrimination at some point; yet, most questions surrounding this fundamental human flaw remain unanswered. One belief that has overwhelming support is the fact that discrimination can lead to significant negative effects. These effects mediate how an individual is able or unable to deal with discrimination. Thus, the discussion of discrimination is important because many individuals either engage in or face discrimination, whether they realize it or not. However, this behavior often results in damaging consequences for all involved that can significantly affect an individual’s entire life. Discrimination arises from an individual’s belief in a stereotype. Stereotypes are most accurately defined as â€Å"an association between group(s) and the characteristic(s) attributed to those group(s)† (Kurylo 337). Though experts disagree on the exact definition, they do agree that stereotypes are controversial and often contain an element of inaccuracy or bias. This causes groups targeted by stereotypes, or even those who hold stereotypes, to experience negative consequences, regardless of the stereotype’s intentions (338). As a result, people are encouraged to avoid the use of stereotypes in order to prevent unnecessary discriminatory practices (339). To avoid the use of stereotypes, however, people must first fullyShow MoreRelatedDiscrimination : Discrimination And Discrimination1161 Words   |  5 PagesDiscrimination in U.S.A Introduction This term is utilized to highlight the contrast in treatment between individuals from diverse groups when one group is purposefully treated†¦ 1. Gender Discrimination †¢ Although gender discrimination has decreased a lot as compared to past but still the situation is far from ideal†¦ †¢ Several institutions are reluctant to give important and commanding posts to women†¦ †¢ Gender discrimination is also evident in social life of America†¦ 2. Religious DiscriminationRead MoreDiscrimination : Discrimination And Discrimination1169 Words   |  5 PagesII 10/5/2017 Discrimination Of People in the Workplace Does Discrimination still exist in the work environment? You bet. This paper focuses on discrimination laws that help women and men, who are treated differently because of their sexuality, race, religion and gender identity. Federal and State laws forbid discrimination against race, religion, sexual orientation, sex, and gender identity even though it still happens to many people. (Employment Law Handbook. (n.d.).) Discrimination Laws OrganizationsRead MoreDiscrimination : Discrimination And Discrimination1626 Words   |  7 PagesDiscrimination is the concept of treating someone unfairly due to a specific prejudice you have toward them, as stated by Pincus (2006) on distinguishing the two â€Å"prejudice is what people think and discrimination is what people do†[1] thus to discriminate a child would be to act upon your feeling toward them. Within practice this could be shown through singling out a child due to their race, religion, disability and/or gender etc., such behaviours are not condoned nor allowed within the educationRead MoreDiscrimination : Discrimination And Discrimination1513 Words   |  7 PagesDiscrimination In today s lesson, you will be learning about discrimination. First off, you have 30 seconds to think of any reasons why discrimination may occur: Write your answers the text box below: Discrimination: Occurs when a person is subject to unfair treatment, based upon a characteristic that is considered to be abnormal, in association with certain individuals or groups, lifestyle choices, or a personal circumstance that is not desired in the workplace. What laws cover non-discriminationRead MoreDiscrimination, Discrimination And Discrimination Essay2406 Words   |  10 PagesUnfortunately, discrimination has been occurring in America for hundreds of years. Evidence proves this when the European settlers began colonizing America and making the Native American people their slaves. It didn’t stop there, discrimination and racism was even more apparent when the Jim Crow Laws were passed. The Jim Crow Laws enforced segregation between the whites and the African Americans. For years, the unlucky Americans of all races, colors, and sexual orientation have endured discrimination at someRead MoreDiscrimination : Discrimination And Discrimination947 Words   |  4 Pages Discrimination is an action or practice that excludes disadvantages or merely differentiates between individuals on the basis of some ascribed or perceived trait. Discrimination can be caused by stereotyping and prejudice. Stereotyping is a widely fixed and oversimplified image or idea of a particular type of person. Prejudice is a preconceived opinion that is not based on a reason or an actual experience. Some groups that are more likely to be discriminated against are; women, ethnic minoritiesRead MoreDiscrimination : Discrimination And Discrimination821 Words   |  4 Pages Discrimination is typically defined as the practice of treating a person differently from other people or groups of people. In terms of economics, discrimination occurs when people with similar economic characteristics, experience different economic outcomes due to their race, sex or other noneconomic attributes. For instance, a black worker whose skills and experience is identical to those of a white worker but receives a much lower wage is a victim of discrimination. A country will not be operatingRead MoreDiscrimination : Discrimination And Discrimination Essay1260 Words   |  6 PagesDiscrimination is an ongoing issue that many individuals experience daily. It affects a numerous amount of diverse beings in a multitude of circumstances and locations. One’s race is not the only presiding factor in being victim to discrimination, often times it can be an individual’s gender, sexual orientation, religious beliefs, personal values, and cultural background. Discrimination is not just about being discriminated against but sometimes it can be an unintentional maltreatment of one differentRead MoreDiscrimination : Discrimination And Discrimination Essay1142 Words   |  5 Pagesis referred to as discrimination. Discrimination can be based on many different characteristics age, gender, weight, ethnicity, religion, or even politics. For example, prejudice and discrimination ba sed on race is called racism. Oftentimes, gender prejudice or discrimination is referred to as sexism. Discrimination is often the outcome of prejudice pre-formed negative judgment or attitude. Prejudice leads people to view certain individuals or groups as inferior. Discrimination refers to the arbitraryRead MoreWorkplace Discrimination : Discrimination And Discrimination1588 Words   |  7 Pagestreat others with prejudice because of particular features they possess. Unfortunately, prejudice and discrimination occur even in places which, by definition, should be free of all personal prejudices – specifically, in offices and other business surroundings. This tragedy is called workplace discrimination; not every unfair behavior at work, however, can be assessed as discrimination. Discrimination in the workplace happens when an employee experiences unfair treatment due to their race, gender, age

Animal Experimentation - 1612 Words

â€Å"The British did not only accept animal experimentation but they also increased the use of genetically modified mice in carrying out such tests. On July 27th official statistics showed that, for the first time, the use of genetically-modified animals has outstripped that of conventional creatures and hardly anyone flinched knowing that† (Britain: Tweaking the Experiments; Animal Testing). Imagine the world without the essential vaccines that are used to promote healthy humans, but that is the world without animal experimentations. The lack of animal experimentations is the lack of vaccines which would cause many illnesses that would also lead to losing countless numbers of lives. In addition, society has been more dependable upon†¦show more content†¦The Economist said â€Å" the ability to breed genetically-modified mice that can be used to study the genetic basis of diseases including caner, Parkinson’s and Alzheimer’s has boosted the total numb er of experiments almost every year† (Britain: Tweaking the Experiments; Animal Testing). This shows that with the number of experiments increasing the society should have more information on how to solve the quest in curing these diseases or solution on illnesses. Also having experiments results could help resolve other illnesses or diseases when the society comes across to a new disease or illness. Maybe scientists and researcher would not need to more experiments on animals because they could go back to the results that they already have in hands. Scientists and researcher should always have these in records. In the Times in London, Devlin said â€Å"Testing on animals has been involved in almost every medical treatment that is available today – antibiotics, insulin, cancer drugs, heart surgery and organ transplantation† (Devlin). Most medical treatments would not exist today if society did not exercise the use of animal testing. Animal testing has brought soc iety this far within the medical industry. If society did not use animals for testing, society would not be anywhere close in the medical industry as society is as of now. Thinking back now, what would happen if the society never used animals for research or as test subjects, how many people would beShow MoreRelatedAnimal Experimentation Essay812 Words   |  4 Pagespeople have been using animal experimentation to create new ways to help save the human race. There are people who believe that it does help, and that it is necessary to continue, while others oppose and want to fight for the elimination of animal experimentation. Scientists fight for the cures needed to help man kind, but struggle to do so as people fight against their work in progress. But as Jennifer A. Hurley stated, â€Å"History has already shown that animal experimentation is not essential to medicalRead MoreAnimal Experimentation And Animal Testing1261 Words   |  6 Pagesand against animal experimentation. The report begins with an introduction briefly outlining what animal experimentation refers to, introducing the three perspectives and highlighting the intention behind this investigation. The report then explores the positive and negative medical aspect of animal experimentation stating that it has resulted in vital vaccines benefitting both humans and animals, but also accepting it is not always reliable. The advantages and disadvantages of animal testing onRead MoreAnimal Rights: Animal Experimentation 837 Words   |  4 PagesAnimal experimentation is the use of non-human animals in experiments. Animal experimentation also known as animal testing had established way back into the second century A.D. A Roman physician, named Galen started to perform endless animal experiments. (Safer Medicines.) On the other hand, the first major animal experiments occurred in the nineteenth century. Luis Pasteur administered anthrax to sheep. Anthrax is a bacterial disease that affects the skin and lungs in sheep and cattle, so PasteurRead MoreAnimal Experimentation And Animal Experiments1619 Words   |  7 PagesYou can’t even decide when the lights go on and off. (Cruel ty to Animals in Laboratories.)† This is the horrifying reality that animals used in animal experiments have to face. Animal experimentation is the use of animals in scientific research. Animals help scientists learn more about diseases that occur in humans and animals. Scientists also use animals to test new treatments, medicines, surgical techniques, and more. Different animals can be used for these experiments and the experiments can sometimesRead MoreAnimals for Research and Experimentation678 Words   |  3 Pages100 million animals are used for research and experimentation on around the world every year. Apart from all the benefits of animal testing there are many good reasons which support banning the experimentations on animals such as: animal cruelty, selfishness, and danger of using the experiments result. Therefore animal experimentation should be banned. These days, animal testing has brought a lot of issues in the society. The first and foremost argument that is presented against animal testing dealsRead MoreDiscussion Of Animal Experimentation On Animals1878 Words   |  8 PagesWorld Studies/ Honors November 19, 2014 Discussion of Animal Experimentation Research Animal experimentation has been the basis of human knowledge for the advancement of medical and biological breakthroughs as early as 200 C.E.. It has been estimated that more than 100 million animals are killed in U.S. laboratories alone for scientists’ tests. Organizations and laws have been formed to prevent harmful experiments from taking the lives of animals, however, scientists argue that there would be a crushingRead MoreAnimal Experimentation : Animal Cruelty2406 Words   |  10 Pages Research Essay: Animal Experimentation An innocent baby animal is ripped from its mothers arms and dragged by its neck after being locked up in a cold, lonely cellar on its way to the experimentation room where scientists will stick a variety of needles filled with possibly deadly medicine into its delicate skin. In a laboratory a ways down the street is another baby animal being tranquilized with a numbing gun in order for the animals to be tested with no pain gently lifted from its cageRead More Animal Experimentation Essay1792 Words   |  8 Pages Animal Experimentation Introduction Animal experimentation has been a part of biomedical and behavioral research for several millennia; experiments with animals were conducted in Greece over 2,000 years ago. Many advances in medicine and in the understanding of how organisms function have been the direct result of animal experimentation. Concern over the welfare of laboratory animals is also not new, as reflected in the activities of various animal welfare and antivivisectionist groups datingRead MoreAnimal Experimentation Essay1044 Words   |  5 PagesAnimals suffer just as people do. In 2009 animal experimentation was the cause of over 1.13 million animals, excluding small rodents, suffering in U.S. Laboratories (U.S. Department of Agriculture, Animal and Plant Health Inspection Service). Animal experimentation is unethical, unnecessary and expensive; alternative methods of testing should be utilized. It is unethical to use the cruel methods of animal experimentation for our own benefit alone. The animals used in research range from birdsRead MoreAnimal Cruelty And Animal Experimentation1610 Words   |  7 Pagestesting on animals. According to Professor Nuno Henrique Franco from the Institute of Molecular and Cell Biology of the University of Porto in Rua do Campo Alegre, humans have based their medical research, and later chemical testing, on animal experimentation. The first experiments that were performed can be considered crude and a few were perhaps excessively damaging to their subjects, and a handful of later testing was for cosmetic purposes. Consequently, the lives of countless animals have been

Environmental Management for Sustainable Development Biofuel

Question: Describe about the Report of Environmental Management for Sustainable Development on Biofuel. Answer: Introduction: Biofuel can be designated as the fuels, which are immediately derived from the living matter. It can be produced directly from flora, and indirectly from farming, commercial, household, and/or manufacturing wastes. In the context of increased cost of fossil fuels, the production of the biofuel seems to be the best probable solution today. The economic as well as the environmental concerns (emission of green house gases, global warming, air and water pollution and many others) are compelling the nations to establish legal mandates and governmental assistance to promote the use of biofuel. Here, in the brief span of this report the author has discussed the mandates regarding biofuel of two successful producer countries of the same. The countries are: France and Philippines. France: The geography: France or the French republic is a sovereign state of Western Europe. The total area of the country can be estimated as 643,801 sq km; 551,500 sq km (The World Factbook Central Intelligence Agency, 2016). The natural resources of the the metropolitan France are mainly coal, iron ore, bauxite, zinc, uranium, antimony, arsenic, potash, feldspar, fluorspar, gypsum, timber, arable land, fish. Gold deposits, petroleum, kaolin, niobium, tantalum, clay can also be found in the French Guiana (The World Factbook Central Intelligence Agency, 2016). However, the country is facing a few grave environmental issues like, forest damage due to acid rain, massive air pollution due to industrial as well as vehicle emissions. On the other hand, France is also facing the threat of water pollution from urban and agricultural waste. Demography: The total population of the country was 66,736,000 in 2015 (The World Factbook Central Intelligence Agency, 2016). The majority of the population (38.31%) comes under the age group of 25 to 54. Various ethnic groups and the oversees people are residing in the country and they are from diversified religious background (The World Factbook Central Intelligence Agency, 2016). Figure 1: Map of France Source: (The World Factbook Central Intelligence Agency, 2016) Economy: The economy of France is diversified. It is a capitalist country. However, the social and economic equity is being maintained with the help of people oriented laws, social spending and tax policies. The total GDP of the country was $2.647 trillion in 2015 (The World Factbook Central Intelligence Agency, 2016). The HDI of the country is very high, which is 0.888. However, the countrys unemployment rate is increasing and the GDP growth rate is not very satisfactory (The World Factbook Central Intelligence Agency, 2016). The biofuel industry and mandates of France: France can be identified as the second largest consumer of the biofuels among the EU countries. As mentioned by the ministry of industry of France, the consumption has increased by 62.7% in the recent years. In the market of biofuel, biodiesel holds the largest share. The indisputable biodiesel trader within Europe is the French corporationDiester Industrie. It is manufacturing almost 2 million tons of the fuel every year. In the market of bioethanol, Tros, the agro-industrial company of France is increasing its production capacity. In the legal boundary, it can be discerned that the EURenewable Energy DirectiveandFuel Quality Directive have bound the country. However, France has not implemented any legislation, which promotes the renewable energy. As a member of EU, the country has to abide by the regulations like, Directive 98/70/EC, Directive 2003/17/EC, Directive 2003/30/EC and others, of the European Directives and Regulations on biofuels. (Doumax et al., 2014). On the other hand, as a member of CEN (European Committee for Standardization), France has replaced its own domestic legal standards by the standards mentioned by CEN without any modification. Figure 2: The EU biofuel mandates (Source: Kelly, 2012) However, France is following a number of legal and economic incentives to encourage the production and marketing of biofuel. The French government has launched Plan climat in 2004 to meet the specifications of Kyoto protocol. As mentioned by Chakravorty Hubert, (2013), the climate plan stated that France would meet the goal of 5.75% biofuel usage in 2010. On the other hand, the country had a law, which provided internal tax exemption on a few petroleum products (TIPP). Later biodiesel got 100% and bio-ethanol got 80% TIPP exemption. Moreover, the implementation of the Plan vhicules propres in 2003, which was related to promoting sustainable transportation, has influenced the production and marketing of biofuel in the country (Charles et al., 2013). The country is also following the strategy of tax reduction for encouraging the production of biofuel in the country. The economic challenges of biofuel to France: France is encouraging the domestic production of biofuel largely. However, there are a few economic challenges regarding the use of biofuel, which the country is facing today. Such economic challenges are as following: High production cost: As opined by Smeets et al., (2014), in spite of all the benefits related to the use of biofuels, it cannot be ignored that they involve a high production cost in the present market. As France is promoting the use and export of biofuel in the domestic as well as the international market, the product cost will be substantially high in future. Monoculture in farming: As discussed by according to Chakravorty et al., (2016) the European Common Agricultural Policy (CAP), France is using the set aside lands for the production of biofuel. However, the production of biofuel is likely to restrict the opportunity of agricultural expansion. As opined by Louhichi et al., (2012), monoculture can be referred as a process of cultivating the same plants for an extended period, rather than cultivating a variety of crops. It decreases the nutrients level and restricts production power of the land. Thus, it is creating an economic threat to the agricultural sector of France. The tax benefits: As discussed by Timilsina, (2014) the governmental tax benefits and financial incentives provided to the producers of biofuel are lowering the national earning. As mentioned by Martinet, (2013) it has reduced the national income of the country. Thus, the promotion of bio fuel production is creating a financial challenge to France. The economic opportunities of using biofuel for France: The advancement is the automotive sector: The recent advancement in the domestic as well as international automotive sector is creating an economic opportunity to the country. On the other hand, the country is providing financial and tax benefits for the usage of biofuel. The Plan vhicules propres was aimed to promote sustainable transportation (Azad et al., 2015). Hence, this encouragement of the biofuel use will provide an economic growth to the industry as well as the country. Bright future of the biofuel industry: As discussed by Timilsina Shrestha, (2014), the recent trend of environmental consciousness over the world is encouraging the usage of the eco friendly substances in every sector of life. On the other hand, the growing usage of the biofuel and its non-polluting nature can be helpful for the countrys economic growth in the long-run. Economic outcome: Reduced dependence on the foreign oil: As opined by Cochran, (2015), not every country is rich in the storage of petroleum. However, the locally grown plans and the production of domestic biofuel have reduced the countrys dependence onpetroleum. As mentioned by Farine et al., (2012) the cost of crude oil is continuously raising, in such a context, providing an alternate option to the energy market can provide the country a great potential for economic development. Economic security: As discussed by Banse et al., (2014) France do not have any source of fossil fuel. Hence, importing crude oil was creating a huge dent in the economy. Starting to shift towards biofuel is saving a huge amount of money. Thus, the advancement of the biofuel industry is strengthening the economy. Employment opportunity: As discussed by Doumax et al., (2014) France is facing an issue with falling employment rate. On the other hand, the unemployment rate is substantially increasing in France. In such a context, the growth of the biofuel industry is creating a great horizon for employment. On the other hand, the growth of this particular industry is providing the French economy a great level of economic sustainability, which is in turn creating opportunity for employment. Viability of the biofuel mandates: As mentioned by Cansino et al., (2012) with the encouragement in the production of biofuel through various mandates, the country has experienced increased level of agricultural income in certain sector. On the other hand, the mandates have helped the country to reduce its dependence on the foreign energy sources. However, the mandates regarding biofuel are providing a huge range of tax benefits to the produces. It is in turn, hurting the national income of the country. Moreover, most of the producers are the capitalists. Hence, by providing support to them is being oppressive to the non-privileged group of the country. Moreover, the production of the biofuel has also led the country to experience increased food price. The EU mandates are helping the country to achieve its goal of environment preservation. The countries like France, which are industrially advanced, must concentrate on the land usage of biofuel production. It is important to control the food price. However, as discussed by Timilsina, (2014), the country is the second largest consumer of biofuel among the EU countries. Hence, the biofuel mandates are being helpful for the country to be independent regarding the energy sources. These above discussed mandates have helped some of the French companies to earn a substantial portion of foreign dollars. Hence, it can be concluded that the biofuel mandates are being economically sustainable to the country. Philippines: Geography: Philippines or the Republic of the Philippines is a island country in south east Asia. It comprises 7641 islands. The total area of the country is 300,000 sq km and the water body is stretched around 1,830 sq km. The natural resources of the country can be identified as timber, petroleum, nickel, cobalt, silver, gold, salt, copper. It has 25.9% forest in its total landscape (The World Factbook Central Intelligence Agency, 2016). The country is facing some environmental issues like, unrestrained deforestation mainly in watershed locations; soil erosion; air and water contamination in chief town centers; coral reef depletion; mounting pollution in the coastal mangrove swamps which are vital fish reproduction cites (The World Factbook Central Intelligence Agency, 2016). Figure 3: Map of Philippines (Source: The World Factbook Central Intelligence Agency, 2016) Economy: The country is now experiencing total $793.193 billion GDP as well as $2,978 per capita income. In addition, the country has a medium HDI level, which is 0.668 (The World Factbook Central Intelligence Agency, 2016). The country is suffering from the issue of huge import of the fossil fuel; however, the dependence has reduced in the few previous years. As opined by Wahid et al., (2015) the country is a developing economy and the unemployment rates is decreasing. Demography: The population of the country has been estimated as almost 100,998,376 in 2015. The majority of the population (36.72%) belongs to the age group of 25 to 54 years. The ethnic groups of the country are Tagalog, Cebuano, Ilocano and many more. The official language of the country is Filipino and English (The World Factbook Central Intelligence Agency, 2016). The biofuel industry of Philippines: The government of the country is typically helping the investors to play in the market of biofuel. It has provided a substantial growth to the market. The country is now producing 14,500 barrels per day of biofuel. The main players of the countrys biofuel market are Metrohm AG, Pyry Energy, GreenGold Ray Energies, Inc. (GRYE) and many others. The mandates regarding biofuel: As mentioned by Katz, (2012), the country has launched Biofuels Act of 2006, which is aimed to develop and exploit renewable power, to diminish lethal and greenhouse gas effects, to reduce the Philippines dependence on the imported energy sources or fuels and to augment the opportunity of rural employment and profits. As mentioned by Georges, J. (2012), this law mandated the integration of 1% biodiesel in diesel and 5% bioethanol in gasoline within 2009. The country also has the Renewable Energy Act of 2008. This particular act is providing a number of encouraging incentives to the use and production and biofuel. These are: duty free incorporation of related machinery for 10 years, income tax exemption for seven years for commercial operation, cash incentives to the developers, 10% corporate tax, tax exemptions for carbon credits, and many more (Morales, 2013). On the other hand, as mentioned by Acosta et al., (2013), in 2009, the Department of Energy announced 12 products for Coconut Methyl Ester (CME) for biodiesel with a total production capacity of 395,620,165 liters and the Sugar Regulatory Administration (SRA) has accredited two producers of bioethanol (from sugarcane) with a total production capacity of 39 million liters per year. Thus, the country is encouraging the usage and production of biofuel (Kelly, 2012). The economic challenges The food-fuel conflict: The country is a developing economy. Agriculture can be identified as the major source of domestic income. In such a context, encouragement to the production of biofuel may debar the agricultural production and the related income of the country (Ackrill 2014). This threat of loss of agricultural income can be identified as an economic challenge of the usage of biofuel (Morales, 2013). Moreover, the use of cultivable land for the production of biofuel may cause a threat to the production of food crops in Philippines. Capital-intensive program: Production of biofuel is a capital-intensive program. The government is encouraging the production of biofuel even in the cost of reduced national income. Philippines is a developing country. Such tax benefits is creating huge liability to the government (Acosta et al., 2014). With increased production of biofuel the country will face this particular economic challenge. The cost of biofuel: As mentioned by Menguita-Feranil, (2013) biofuel is more expensive than the fossil fuels in the current market. According to Urbanchuk, (2012) biodiesel is about $0.27 per liter more expensive than the diesel equivalent. It is posing a threat to the market of biofuel in Philippines. The economic opportunities: The governmental support: As discussed in the Biofuel Act, 2006, the government is providing a substantial support to the production and usage of the biofuel. It has encouraged the market growth of the fuel. As the Act has specified the blend percentages, the fuel production houses are trying to follow it. This has created the demand of the biofuel in the domestic market. The huge demand in the local market: As discussed earlier, because of the Governmental encouragement, the demand of biofuel has been created. As mentioned by Shi Goto, (2013) the market of Philippines can be characterized by a substantial demand-supply gap. The local market is facing a lack of supply of biofuel. Hence, if the companies, which are playing in this market, can address this supply gap they can earn a huge rate of profit. Figure 4: Fuel consumption in Philippines Source: Morales, (2013) Export of surplus production: As stated by Acosta et al., (2014) the country is experiencing surplus production of biofuel mainly biodiesel. With the increased demand of the biofuel in the international market, a sheer opportunity of exporting biodiesel has been emerged to Philippines. The country can expert biofuel and earn foreign dollar. By exporting biofuel to the American countries, Philippines can experience a substantial leverage in its export sector. The outcomes of the biofuel mandates: The likely economic outcomes of the biofuel mandates can be as followed: Poverty reduction and rural development: As opined by Yamaguchi et al., (2013) poverty reduction can be identified as one of the crucial objectives of promoting sustainable development. The increased usage and production of biofuel can help in increasing the income opportunity, as it requires intensive labor force for the production of the crops. On the other hand, as discussed by Wahid et al., (2015) the increased production of biofuel will utilize the previously unused lands; it will increase the income opportunity of the landholders. Moreover, by creating likelihood of opening the fuel refining infrastructure the government can ensure increased income opportunity in the rural sectors. Thus, the mandates regarding biofuel will be helpful for the rural economy of the country. Reduced import: Import of fossil fuels is has made the country typically dependent on the foreign lands for energy sources. As mentioned by Katz, (2012), the demand for foreign fossil fuel and related products has reached the approximate level of 106.5 million barrels of fuel oil in 2004. It provides a clear picture of the countrys dependence. As stated by Morales, (2013) in terms of foreign exchange, the importations volume has reached an equivalent to roughly US$ 3.8 billion of currency outflow. To respond to this scenario, the government passed the Republic Act No. 9367 in 2007. It has reduced the dependence of the country to a great range. Increased opportunity of employment: As discussed by Acosta et al., (2014) with the increased investment in the biofuel industry, will ensure employment opportunity both in the rural as well as urban sector. As discussed previously, the country is facing a high unemployment rate. However, it is gradually decreasing with the advancement in the biofuel market. The viability of biofuel mandate: As opined by Banse et al., (2014) a decrease in the import level was expected while laying the biofuel mandates in the country. Now, it can be declared that the country has achieved this goal of lowering the outflow of domestic currency regarding energy sources. Moreover, with the biofuel mandates the country has achieved a growth in the rural economy. Philippines can be identified as one of the developing economies of the world. Now, the advancement in the rural economy is crucially important for such countries. On the other hand, the increased production of biofuel has provided the country a substantial future opportunity of income through export of biofuel. With the increased usage of biofuel in the international scenario, the country has opened a door to the future income. Moreover, as the country has a substantial part of coastal land, the mandates are being helpful in producing a better quantity and quality of biofuel. Hence, it can be concluded that the biofuel mandates are be ing sustainable for Philippines. Compare and contrast between France and Philippines: Both the countries are following well-structured mandates and legal regulations regarding the use, production and blend of biofuel. However, Philippines are following mostly its own regulations whereas France is mainly following the EU declarations. Both the countries are reaping the profit of biofuel production and usage. As described by Banse et al., (2014) the use of biofuel is providing them energy independence and security. However, as opined by Wahid et al., (2015) being a developing nation, Philippines is gaining more than that of France. The biofuel mandates are helping it to uplift its rural population whereas; France has to look for utilizing the unused lands in the country. Both the countries are earning foreign money through biofuel export. However, Philippines is experiencing a surplus of production of biofuel and thus exporting the excess. On the other hand, France is still struggling to mitigate the domestic demand of the biofuel. As described by Kumar et al., (2013) Philippines is correctly utilizing its status of a developing nation by promoting the production of biofuel. The tax benefit to the producers is cutting down the national income of France. However, this particular strategy is helping Philippines to encourage the industrial sector. Australian market: Now, if a review on the biofuel market of Australia can be done, it can be noticed that in 2014, the average annual production of the country was almost 800 million ton liter (Cochran, (2013). The biofuel market of Australia is continuously increasing. As opined by Puri et al., (2012) usage of biofuel will be economically viable for Australia. Figure 5: Gasoline sales report of Australia in 2015 (Source: Cochran, 2013) The mandates: The Biofuel excise policy talks abot providing excise benefits to the production of biofuels. As mentioned by Rajcaniova et al., (2015) in 2011, the government has provided effective excise free statusfor the next 10 years to some renewable fuels like (ethanol, biodiesel and renewable diesel). On the other hand, the government is also providing fuel tax benefits to some companies, which are using biofuel for their industrial operation. Such tax benefits can also be claimed in the usage of biofuel in the heavy vehicles. Various state governments have also provided some encouraging regulations. However, the governmental regulation imposes 10% cap on the concentration of fuel ethanol blends. Recently, the government is providing excise exemption to the domestically produced ethanol until 30th July, 2021 (Shi Goto, 2013). The government is also providing capital grants to the produces. The drives: The drives, which motivated the Australian Government to opt for laying down the biofuel mandates, can be identified as followed: The increased demand for energy: As opined by Cochran, (2013), with the development of the economy as well as the industrial activities, the demand of energy sources is continuously increasing. Moreover, the countries like Australia are continuously facing the issue of energy demand regarding the transport activities (road, air and water). Hence, the government of Australia though about encouraging the usage and production of biofuel by introducing a few mandates regarding this. Reduction of green house gases: As opined by Timilsina, (2014), the civilized and economically advanced countries need to focus on reducing the level of green house gases in the world. Australia has already signed the pact titled East Asian Energy Security Pact. Through this pact the national authorities has decided to uphold the expansion of biofuel to lessen the dependence on the fossil fuel and encourage cleaner sources of energy within the country as well as the international energy market. The increased anxiety regarding the green house gases and the threat of global warming has driven the country to promote biofuel. Increased cost of fossil fuel: The whole world is facing this particular issue. As the fossil fuels are the only sources of energy in the current circumstances, the cost of it is continuously increasing (Acosta et al., 2014). Moreover, the countries those do not have any source of fossil fuels are being dependent on the foreign imports. Hence, the national authority of Australia has concentrated on the production of biofuel by considering it a potential source of future energy requirements. The recommendations: Reviewing the cases of the two above discussed countries, the followings can be recommended: The nation needs to lay down mandates regarding the import of the fossil fuels. By promoting the domestic production of biofuel, Philippines and France have gained fuel security. Australia needs to focus on reducing its import of the fossil fuel by mandates and thus create demand of the domestically produced biofuel. Mandates should be made on establishing the oil production houses in the rural sector. It will encourage the rural economy of Australia. As followed by France, Australia can use its used lands for production of biofuel. The government needs to specify the blending targets to the transportation industry. It will increase the usage of biofuel in the domestic market. The country can use the strategy of promoting the infant industries like Philippines. It will encourage the production of biofuel within the country. Conclusion: From this above discussion, it can be concluded that the countries like France and Philippines has gained substantial economic as well as environmental growth by promoting biofuel. Environment is growing concern today. Hence, to reduce the threat of ecological degradation the nations needs to be more conscious regarding the production of biofuel. Legal mandates can be helpful in this regard. Countries need to focus on promoting the use and production of this green fuel. References: Ackrill, R., Kay, A. (2014). Biofuels Policy Challenges. InThe Growth of Biofuels in the 21st Century(pp. 180-217). 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Global impact of multinational biofuel mandates on land use, feedstock prices, international trade and land-use greenhouse gas emissions.Landbauforschung Vlkenrode,64(2), 59-72. Cansino, J. M., del P Pablo-Romero, M., Romn, R., Yiguez, R. (2012). Promotion of biofuel consumption in the transport sector: An EU-27 perspective.Renewable and Sustainable Energy Reviews,16(8), 6013-6021. Chakravorty, U., Hubert, M. H. (2013). Global Impacts of the Biofuel mandate under a Carbon Tax.American Journal of Agricultural Economics,95(2), 282-288. Chakravorty, U., Hubert, M. H., Moreaux, M., Nstbakken, L. (2016). The long run impact of biofuels on food prices.The Scandinavian Journal of Economics. Charles, C., Keller, M., Moerenhout, T. (2013).BiofuelsAt What Cost? A review of costs and benefits of Frances biofuel policies. Research Report. Cochran, M. (2013). Transport fuel security: Should Australians be concerned?.Energy News,31(2), 30. Cochran, M. (2015). Conventional and alternative transport fuels in Australia.Energy News,33(4), 4. Doumax, V., Philip, J. M., Sarasa, C. (2014). Biofuels, tax policies and oil prices in France: Insights from a dynamic CGE model.Energy Policy,66, 603-614. Farine, D. R., O'Connell, D. A., John Raison, R., May, B. M., O'Connor, M. H., Crawford, D. F., Dunlop, M. I. (2012). An assessment of biomass for bioelectricity and biofuel, and for greenhouse gas emission reduction in Australia.GCB Bioenergy,4(2), 148-175. Georges, J. (2012). Energizing Livelihoods: The Impact of the Biofuel Act in the Philippines. InAgricultural and Applied Economics Associations 2012 AAEA Annual Meeting, Seattle, Washington. Retrieved from https://ageconsearch. umn. edu/bitstream/124952/2/Georges2. pdf. Katz, L. C. (2012). Promoting renewable energies in the Philippines: Policies and challenges.Renewable Energy L. Pol'y Rev., 140. Kelly, R. (2012). The Hunger Grains: The fight is on. Time to scrap EU biofuel mandates. Kumar, S., Shrestha, P., Salam, P. A. (2013). A review of biofuel policies in the major biofuel producing countries of ASEAN: Production, targets, policy drivers and impacts.Renewable and Sustainable Energy Reviews,26, 822-836. Louhichi, Kamel, Hugo Valin. "Impact of EU biofuel policies on the French arable sector: A micro-level analysis using global market and farm-based supply models."Revue dtudes en Agriculture et Environnement93, no. 03 (2012): 233-272. Martinet, V. (2013). Effect of soil heterogeneity on the welfare economics of biofuel policies.Land use policy,32, 218-229. Menguita-Feranil, M. L. (2013). Contradictions of palm oil promotion in the Philippines.The Palm Oil Controversy in Southeast Asia: A Transnational Perspective, 97-119. Morales, L. T. (2013). Philippines Country Report.Chapters, 195-208. Puri, M., Abraham, R. E., Barrow, C. J. (2012). Biofuel production: prospects, challenges and feedstock in Australia.Renewable and sustainable energy reviews,16(8), 6022-6031. Rajcaniova, M., Ciaian, P., Drabik, D. (2015). International Policies on Bioenergy and Biofuels. InIndustrial Crops(pp. 381-406). Springer New York. Shi, X., Goto, S. (2013). Harmonizing biodiesel fuel standards in East Asia: Motivations, progress and challenges.Applied energy,105, 217-222. Smeets, E., Tabeau, A., van Berkum, S., Moorad, J., van Meijl, H., Woltjer, G. (2014). The impact of the rebound effect of the use of first generation biofuels in the EU on greenhouse gas emissions: A critical review.Renewable and Sustainable Energy Reviews,38, 393-403. The World Factbook Central Intelligence Agency. 2016.Cia.gov. Retrieved 8 August 2016, from https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html Timilsina, G. R. (2014). Biofuels in the long-run global energy supply mix for transportation.Philosophical Transactions of the Royal Society of London A: Mathematical, Physical and Engineering Sciences,372(2006), 20120323. Timilsina, G. R. (2014). Economic Impacts of Biofuels. InThe Impacts of Biofuels on the Economy, Environment, and Poverty(pp. 65-77). Springer New York. Timilsina, G. R., Shrestha, A. (2014). An overview of global markets and policies. InThe Impacts of Biofuels on the Economy, Environment, and Poverty(pp. 1-14). Springer New York. Urbanchuk, J. M. (2012). Contribution of biofuels to the global economy.Prepared for the Global Renewable Fuels Association. Available online: https://à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ www.à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ globalrfa.à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ com/à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ pdf/à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ Global_à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ Economic_à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ Impact_à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ of_à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ Biofuels_à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ FINAL.à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ pdf. Wahid, M. B., Choo, Y. M., Puah, C. W. (2015). Biodiesel in Asia.The Biodiesel Handbook, 355. Yamaguchi, K., Matsumoto, M., Kusdiana, D., Ikeda, T., Hoshi, H., Kan, S., ... De Guzman, R. B. (2013). Study on Asia Potential of Biofuel Market.Books.

Rhetorical Analysis Essays - Social Networking Services,

Dr.Cottrill ENG-101 14 February 2015 Rhetorical Analysis VANS is a company or establishment that was created to be unique and appeal to a different crowd of people from the start. On March 16th, 1966, at street 704E Broadway, in Anaheim, California, Paul Van Doren and three partners opened up their first ever store and the Vans dream was born. The Van Doren Rubber Company was unique in that it manufactures shoes and sells them directly to the public. According to The Vans Story, par.1. Now of course they havent always been as hot as they are now. No shoe company was hot in 1960s-80s. However, in the 90s brands start becoming relevant and people start judging you more on what you wear. People wanted to wear the same thing as Tupac or The Beastie Boys just because, they were famous. So, this forced VANS Company to learn how to compete with the most popular and original shoe brands. Shoe brands such as Nike, Adidas, Jordan, and even Converse. The only way an upcoming brand who is still establishing their identity such as VANS, can compete wit h these already extremely successful companies is by pro advertising. When I use the term Pro Advertising I mean showing off what your brand has to offer through some big name people or important social Medias. For example, Rapper Lil Wayne, is not only sponsored by VANS, but gets paid to advertise their shoes. This was smart on their part because, he has been hot for over a decade and appeals to the abstract minded teenager/young adult crowd. Another example would be the talented Chris Brown who wears vans at majority of the big time award shows he is invited to. Who better to advertise for an already odd company in VANS than one of the most different entertainers in the game. By VANS getting these to oddballs to advertise for them, they are saying we are not your average shoe and Apparel Company. Who cares what others think. Be yourself. However, most Sneaker Heads will probably be one-minded and say VANS is taking the approach of targeting a broad audience of skaters. Which is true. Hence the slogan Off the Wall. They also started off only selling s kater apparel and skateboard-gripping shoes. Their secondary audience is where they get their money from though. VANS goes after a different crowd of people. If you go look at their commenters on Instagram and Twitter you will see a strange group of followers. Which leads me to think it takes a certain crowd of people to consistently buy and wear VANS. A crowd of people that want to be questioned for their style and choice of fashion, but then congratulated for their innovation. People who didnt want to be seen with the same shoes as someone else in the building. People who are against paying more for a small amount of options to choose from. The point Im trying to make is VANS Company has found a way to successfully advertise and stay in competition with Top name brands with some serious help from the social network Twitter. When social Medias became popular in the 21st Century, VANS took off even more. Most brand name shoe companies chose a social networking site like Instagram or Facebook, which would show off their shoes and apparel more than directly relating to and asking their audience for ideas on their next product. However, VANS picked a social media that accomplishes both. This led to them starting their twitter account in 2008, according to their twitter account bio. Now of course they have an Instagram and Facebook, but those are strictly for showing products. On Twitter they upload events and giveaways they having coming up. I went to go search for the VANS Official twitter page and seen multiple pictures of people skiing, snowboarding, hiking, and cycling in the beautiful outdoors with VANS gear on. It made me think if I bought this stuff maybe I would be able to go explore and do all these fun things. Theyre showing that you should buy VANS sports gear and shoes because, they are reliable and durable enough to endure all of these adrenaline rushed or physical activities you